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Wizkid and Booba, muses of the Puma brand.

German sportswear giant Puma continues to recruit muses to promote its products.

After Neymar in September, it is the turn of French rapper Booba and Nigerian superstar Wizkid to join the team of global ambassadors for the equipment manufacturer.

This is not a first for the interpreter of “Joro”, who had already signed a line of “Starboy” jerseys for the Nike brand 2018. As for Booba, he has already cut his teeth with the Unkut experience, before to drop the company and its associates to launch the DCNTD brand.

The fall / winter 2020 range campaign, due to launch on November 4 on and all major JD Sports retail stores across Europe, features three colourways including Khaki / White and Triple Black, exclusive to JD Sports, as well as the classic black / white color.

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Written by JenJam

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