Khaby Lame counts today 149,5 million subscribers on TikTok compared to 79,3 million on Insta. But faced with these important figures, how much does he manage to earn concretely? The young man then spoke about it in an interview given to Fortune.
The latter therefore confided that he could earn up to $750 per video posted. If this range already seems huge, it could well rise even further. And for good reason, Khaby Lame continues to gain subscribers.
His notoriety and his popularity on the social network encourage major brands to make contracts with him. A few weeks ago, the social media celebrity finally obtained Italian citizenship. “I swear to be faithful to the Republic and to observe the Constitution and the laws of the State” he said during the naturalization ceremony which took place in early June near Turin in the town of Chivasso.
Before establishing himself online, Lame lost his job as a factory worker in Italy at the start of the pandemic. Now, at 22, the Senegalese-born creator is becoming the face of Web3, signing a deal with cryptocurrency exchange Binance in July 2022. He has also signed partnerships with football club PSG and the house of Hugo Boss sewing. In total, Blade earned $10 million in 2021, Forbes estimates.